Context

The true potential of Web3 in sport is still largely misunderstood and, so far, limited to use cases including collectibles often in combination with elements from fantasy sport.

In fact, Web3 and blockchain technology is really a governance technology. When it comes to sports data, Web3 offers a set of tools that can be used to create the infrastructure necessary to build more collaborative economics that allows privacy regulations by design, incentivises data exchange and thus fosters innovation. 

These tools include:

  • Tokens (identity, own, value) for ownership and control over digital assets & credentials; 
  • SmartContracts to codify business models for buying/selling, governing and making decisions; and
  • Blockchains/Ledger as a decentralised single source of truth to see who owns what, and who has done what to what and whom.

Why is this relevant for the sports data and analytics market?

Sport tech start-ups and established industry leaders face a highly challenging environment. Their products and services are notoriously difficult to scale and therefore achieving sustainable return on investment is tough. This is due to the fact that development needs plenty of domain expertise and is expensive while products find limited customer segments with highly individual needs and limited budgets outside of soccer or US Pro Sports.

As a result, sport organisations as the buying customers in an ever intensifying battle for better performance and entertainment are left with mediocre and often expensive isolated solutions. The latter creates data silos which is further amplified by the competitive nature of sports. Therefore, the lack of data accessibility has innovation in a deadlock. Moreover, pressure is growing from athletes and regulators with respect to data privacy in general and fair value distribution when sports data is monetised.

Together with sports organisations, sports tech providers and its trusted Swiss Web3 partner Blockspirit AG, the Swiss Association of Computer Science in Sports (SACSS) wants to leverage Web3 technology and its new paradigms to transform the sport data and analytics industry into a data supply chain economy as a solution to the dilemma described above.

Challenge

Experts from diverse fields, such as the sports data and analytics market (data scientists, performance specialists, developers and executives), the Web3 and tech industry as well as representatives of sport organisations (national or international federations, leagues, sport event organisers etc.) and athletes (pro and amateur) are invited to join the event on 29 November from 9:00 to 17:00 in Bern.

Based on these observations, the main questions of the Challenge are:

  • What will be the impact of these new paradigms on the different stakeholders in sport, with a particular focus on “open” and “user-owned”? What are the strengths and weaknesses as well as opportunities and threats and how can potential risks be mitigated?
  • How do these new paradigms address existing challenges in the business model based on pre-identified use cases? 
  • Which new ideas can we come up with using these new paradigms?
  • Which key assumptions of which two use cases need to be tested to exemplify the suggested benefits for the different stakeholders along the data value chain? What can be your contribution to the test?

To participate, please click here.

Theme Leader 

BlockSpirit AG in close cooperation with SACSS